Company Overview

Plan B was co-founded in 1992 by Eve Howse and Jean Duval and became a successful Partnership Marketing agency with offices in Montreal and Los Angeles, and business bases in Europe and North America. The business sector focus was on international travel and entertainment, working with such blue chip brands as Hilton International, Lufthansa German AirLines, American Express, MasterCard, Sony and Starwood Hotels and Resorts.

For more than a decade, Plan B delivered turnkey, innovative results-driven partner marketing programs across multiple partners, multiple countries and multiple languages.

In 2002, with the shift to online for many of its clients, Plan B's business development strategy evolved towards the provision of technology solutions for membership groups. This was a deliberate shift away from traditional capital and time-intensive physical media to digital media. As a result, the company focused on the development of a comprehensive software system that would essentially automate partnership marketing and take it digital.

By 2005, the early version of Plan B's proprietary technology platform, XR System, was developed and launched with its first membership community, AirMiles, the UK's most successful travel loyalty program.

Plan B Digital now provides digital loyalty solutions to loyalty program operators, financial services and major retailers. Rooted in partner marketing, XR System connects loyalty members and merchants in a real-time transactional environment, creating new benefits for members and incremental sales for merchants.

XR System is a flexible, multilingual and multi-currency software platform designed to meet the needs of businesses who want to increase customer benefits and customer intelligence, or who are looking to introduce a new end-to-end loyalty program.

Plan B Digital leverages real time, dynamic mobile and online delivery of customer benefits to maximize the value of our solutions to both customers and clients alike.