XR System: One Stop Loyalty Solution

Plan B Digital helps companies - large and small - increase sales and profitability using our proprietary XR System loyalty services.

XR System is a powerful, turnkey technology platform that runs and manages loyalty and benefit programs to incentivize customer loyalty and increase customer retention.

Modular and provided on a private label basis, XR System solutions are customized to meet our clients' needs.

For businesses with existing loyalty programs, XR System delivers significantly enhanced reward opportunities for members and accelerating member engagement while generating new revenue and new customer understanding.

For those companies looking to introduce new customer benefits, XR System provides end-to-end loyalty solutions, delivering on all elements of loyalty currency, transaction tracking and member benefits.

For our participating merchants, XR System delivers extended reach and direct access to otherwise closed yet high potential loyalty communities, with the opportunity to generate and deliver new offers in real time. These offers are distributed digitally to customers as reward points or cashback rather than as typical discounts.

PCI certified and DP compliant, XR System identifies qualified transactions from all distribution channels; applies business rules to determine member points/cashback awards and related merchant sales commission; and securely manages all awards, billing and settlement.

Online Shopping Portals

Through XR System, Plan B Digital delivers private label Online Shopping Portals to meet client objectives for customer acquisition and retention, without the technology, resource and ongoing commercial costs of traditional loyalty programs.

Our Online Shopping portals are delivered turnkey, populated with multiple merchants where members can shop online and easily access special offers as well as earn loyalty rewards on all purchases. Plan B Digital contracts with online retailers and service providers, synergistic and appropriate for the respective client's member base. Merchants pay a commission on every transaction tracked through XR System, and commissions in turn fund the member rewards. Plan B Digital can also provide a reward redemption module, connecting members and merchant in real time for online shopping using e-coupons.

Like XR System, our Online Shopping Portals have been designed as multi- lingual, multi- currency, and to integrate seamlessly with our clients' web sites.

Plan B Digital's Online Shopping Portals:

• Create new, simple and motivating reward opportunities for members
• Enhance member loyalty, increase member engagement and support e-loyalty objectives
• Provide incremental "3rd party paid" rewards for members

Operational online shopping portals include:

• AIRMILES (UK)
• PayPal (UK)
• Shell (UK)
• Hilton HHonors (Germany)

Mobile Shopping Portals

Fact: 3G iPhone users are 30 times more likely to access the Internet from their mobile than other mobile users.

Fact: If you book and buy your Southwest Airlines Oakland-Burbank flight on the bumpy AirBART shuttle on your way to the airport from your iPhone, you are much more likely to make the next flight - in spite of the fact that Southwest's web site is not yet optimized for mobile purchases (real life example, October 2008).

Fact: Mobile shopping is the next big thing.

Opportunity: If you are a large utility or energy company, a bank or credit card issuer, a loyalty program operator or (even!) a mobile network operator... and you have not yet offered the convenience and benefits of our Online Shopping Portals to your customers, you can still be ahead of the game with Mobile Shopping.

Hundreds of top online retailers can be featured on your portal, with customers earning rewards redeemable on your products and services on each purchase, at no cost to you.

Our turnkey, private label Mobile Shopping platform is available in the U.S., Canada, Germany and the U.K.

Recommendation Technology & Behavioral Targeting

Fact: More than 50% of online shoppers are more likely to shop with a retailer that offers specific recommendations.

Fact: More than two-thirds of Amazon sales are a result of cross-sell and recommendations.

Fact: Mobile shoppers will expect less content and shop with retailers that deliver not only a visual interface optimized for their screen, but machine learning based content display.

Opportunity: eCommerce websites can now help users find more of what they want, provide individually motivating offers, increase their conversion rate and sales – now for both mobile and PC users.

Plan B Digital's Recommendation technology and behavior based Ad Targeting System is platform-independent and can interface with any database, delivering real-time content customization. The business rule engine allows for parallel optimization of content based on individual and/or group behavior based targeting, as well as on product parameter analysis technology.

The more consumers interact with your site, the more accurate content and ad delivery becomes. And the more you can improve your ability to offer specific recommendations they will appreciate.

Providing customers with the opportunity to shop on your web site for different goods and services with synergistic retailers in other categories - facilitated through our private label Online Shopping and Mobile Shopping Portals - will enhance your customer understanding and result in increased effectiveness of optimized content delivery. And that means more business for you.