Plan B Digital provides digital loyalty
solutions to loyalty program operators, financial services and major retailers.”
Company Overview
Plan B Digital is a service provider of unique digital loyalty solutions through its proprietary software – XRSystem.
Most companies with large customer bases view maintaining customer loyalty as a major cost. Plan B Digital’s private label loyalty solutions actually monetize their clients’ customer/ card member bases while significantly reducing operating costs.
By connecting loyalty members with 3rd party merchants in a transactional environment through XRSystem, we generate commissions for every tracked transaction and seamlessly award members with cashback, points or miles into their accounts.
These private label loyalty and benefit solutions are delivered on a turnkey basis, with minimal technology integration and limited resource requirements from our clients.
Plan B originated in 1992 as a partner marketing and loyalty solutions consulting company servicing major international blue-chip brands.
Recognizing the inefficiency and silo nature of the loyalty industry, Plan B set about establishing an international marketplace of merchants and loyalty members to broaden the scope, appeal and commercial viability of traditional loyalty programs.
Over the last 4 years, Plan B Digital has converted this vision into reality by investing in a world-class technical team and implementing XRSystem, complete multi-tenancy software platform, in multiple countries, languages and currencies.
Plan B Digital and XRSystem support a fully operational end-to-end loyalty marketplace – connecting merchants and customers in a dynamic, real time environment.